This textbook offers an affordable comprehensive `no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
Lieferbar
ISBN | 9781446299647 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Sage Publications Ltd |
Jahr | 20251129 |
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