Marketing Strategy and Competitive Positioning, 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
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ISBN | 9781292725017 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Pearson Academic |
Jahr | 20240607 |
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