Since it was published, "Marketing" has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
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ISBN | 9780631196389 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | John Wiley & Sons |
Jahr | 19960205 |
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