An undergraduate textbook offering students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools. It offers practical coverage of marketing topics through providing examples from real life practitioners and is highly relevant to the student experience.
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ISBN | 9780199290437 |
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Sprache | eng |
Cover | Marketing, Kartonierter Einband (Kt) |
Verlag | Oxford University Press |
Jahr | 2008 |
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