Paul Elkin provides a practical guide to developing successful business plans and strategies. Mastering Business Planning and Strategy looks at practical techniques for profiling the business and the competition, analyzing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change. This book is ideal for newly appointed managers looking for an expert but user-friendly introduction to this vital and often misunderstood subject, departmental managers across the functions who need to develop key skills outside their own area of expertise, and in-company trainingcourses.