Media pressure is often implicated in changes to foreign policy. It is at once hailed as a check on the abuse of power and then reviled for undermining the roles and responsibilities of democratic institutions. But we are still left to wonder what media pressure "is." This question is explicitly answered here, and in doing so it shows how the never-ending conversation between the media and executive creates social imperatives to which the executives "must" respond or else threaten their needed moral positions required to lead or act in international affairs.