The third book in the four part series on Social Profit Business Basics, Money and Marketing delves right into "bathroom lessons" that correlate to bringing in revenue and assuring the branding and marketing of a social profit is solid. The use of parallel's, from bathroom to business, give the reader a clear visual of how to clear the drain so that money can flow into the organization. Readers gain insight on fundraising campaigns, customer relations and the need for consistent and clear messaging. Use this easy bathroom read, as a way to measure your branding against your revenue potential.