This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.
Lieferbar
ISBN | 9781138820623 |
---|---|
Sprache | eng |
Cover | Fester Einband |
Verlag | Taylor and Francis |
Jahr | 20140922 |
Dieser Artikel hat noch keine Bewertungen.