The first volume of a three-volume series, A Guide to Strategic Thinking— written for public and private sector CEOs, senior executive teams, and strategic planning teams at the corporate, division, or departmental levels— helps get the planning team started on determining the organization's principles and values, mission and vision, and strategic direction. As with the other volumes in this series, George Morrisey— long recognized as a leading expert in the areas of planning and strategic thinking— offers his insights into how planning actually works in organizations. Succinct and easy to read, the books in this series can be used in any sequence, and stand on their own as individual guides to more effective planning. The companion volumes include Volume Two: A Guide to Long-Range Planning, and Volume III: Guide to Tactical Planning. Each draws on examples from individual departments and work units as well as from the perspective of the total organization, making them useful for all types of planning at any level of an organization.