The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
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ISBN | 9780230302341 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Springer Nature Singapore |
Jahr | 20080417 |
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