Proven appeal of subject: Over 15, 000 copies of this series have been sold as eBooks. Japanese turnout is strong, with existing manga and anime adaptations and a second anime announced for 2021. Genre staying power: A hilarious shoujo (girls-focused) romance, My Next Life as a Villainess: All Routes Lead to Doom! turns the genre on its head with wacky antics and loveable characters to keep the reader coming back for more. The serialised storytelling also encourages returning for the next volume! Artwork: Colour fold-outs, full-page black and white illustrations, and bonus manga chapters add extra value and provide crossover appeal with the manga buying audience.