How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola"--Back cover.
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ISBN | 9781610397704 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Publicaffairs |
Jahr | 20170411 |
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