This book presents a new approach to examining perceived quality of audiovisual sequences. It uses electroencephalography to understand how exactly user quality judgments are formed within a test participant, and what might be the physiologically-based implications when being exposed to lower quality media. The book redefines experimental paradigms of using EEG in the area of quality assessment so that they better suit the requirements of standard subjective quality testings. Therefore, experimental protocols and stimuli are adjusted accordingly.