Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Lieferbar
ISBN | 9781848554689 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Emerald Group Publishing Limited |
Jahr | 20090220 |
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