Examines how the notion of objectivity is changing as professional journalists grapple with a rapidly evolving news terrain. Examining historical antecedents, current dilemmas with objectivity, international aspects, and theoretical considerations, contributors make the unique case that the journalist's impulse to hold onto objectivity, and to ignore the increasing amount of subjectivities to which citizens are attuned, actually contributes to the news media's disconnect from today's news consumer.