Finally: A Playbook that gives Entrepreneurs the Tools Needed to Avoid Quicksand & Build on Solid GroundYou can build your own company without the obligations that come with outside investors. By bootstrapping, you can become a successful entrepreneur. Marty Schultz is a bootstrapping expert: he's bootstrapped five highly successful companies in his career. He is a mentor to entrepreneurs, an angel fund investor, and an award-winning innovator."If you are creative, passionate and persistent, you already have everything you need to succeed."If you believe in yourself, this book will show you the path.What You'll Learn: Why raising outside money may be the worst decision you'll ever makeUsing creativity and persistence eliminate obstacles.How being an aspirin leads to success Magic happens when you make the whole world your focus groupWhy 'failure' is an outdated conceptHow to find and connect with great mentorsWhy you need to do every job yourself before hiringHow to pivot when things go wrong - and they willWhy only a short-term focus mattersUsing guerrilla marketing tacticsHow you know when you are ready for an outside investment