When Clay Travis decided to spend the 2008 season up close and personal with the University of Tennessee Volunteers, he thought he was in for a rollicking ride with a leading contender for the national title. But by December, the team had suffered its second-worst season ever, and its head coach of more than thirty years, Phil Fulmer, the most beloved and recognized man in Tennessee, had been fired.In On Rocky Top, Travis, a lifelong Volunteer fan, reports on the season from the sideline and inside the locker room, creating a fascinating and loving chronicle of an impassioned state, a celebrated football culture, a beloved coach, and the sensational collapse of a once-mighty juggernaut.