... a must-read for small business owners needing a push to maximize business value and turn their dreams for a succession plan into a reality."-- Jeff Murphy, President and CEO, ECT Services, Inc. Whatever your industry, and regardless of the products or services you offer to the marketplace, the questions that run rampant in your head are universal. -"Where is my business going?"-"Why was I never told about this development?"-"How can I plan when I am so busy every day?">If only there was a process to get you to those answers. And if only there was a book to introduce that process. Now there is. On Your Own Terms: Building a Sustainable, Value-Creating Business will change your professional life on a scale you can't begin to fathom, using the MORE (Master of Reverse Engineering) process. Lee Quinn and Lewis Rudy explain the power of the MORE concept and teach you to draw information from your business as you address changes in real time to produce an entity that will supersede your goals and expectations. (Not to mention, silence those doubts.) The MORE system allows you to manage your business to be a sustainable, value-creating entity for years to come. You'll learn the critical difference between adding the value and being the value. (And you might be surprised to learn which approach can actually hurt your business.) As business owners, there is one truth we cannot escape: we will all exit our businesses one way or the other. We can exit on our own terms, leaving a legacy and a thriving business that outlasts us. Or we can accept a different kind of outcome. Veering off-course even a single time can ripple through your entire business, and discounting the true cost of the status quo can cost you millions of dollars. If you "have always done it this way, " you're not providing direction. Rudderless leadership is a disservice to your business and your employees. There's still time to rewrite your business story ... from the end. On Your Own Terms: Building a Sustainable, Value-Creating Business is your companion guide to establish your professional legacy. Are you ready to apply empowering and cascading strategy shifts that will affect every one of your products and services? NOW is the perfect time to give your business MORE.