Popular, proven format: replaces Intriguing Owls (9781591930624), which sold more than 20, 000 copies

Market: According to the US Fish and Wildlife Service, about 20% of the population are active birdwatchers, spending more than $40 billion on the hobby, annually

Highly stylized, beautiful book

Author routinely attracts more than 100 people to his speaking events and writes a popular column distributed to newspapers in the Midwest and Northeast

Perhaps nothing generates more positive feedback for the author than the newspaper columns he has been writing for more than 25 years

Readers have become fans of Tekiela's style and flair for nature observations and interpretations

Reader's experience: simple, concise text complements stunning images that highlight the lives of owls

Owls are more popular than ever, and owl-related items are sought-after gifts and souvenirs

Softcover with flaps?coffee table appeal for less than $20