Why would you want to persuade anyone to do anything? Do you lead, manage or supervise others? Do you find suppliers, sub-contractors, or colleagues challenging? ¿ Do you want to increase sales from your advertising or marketing? ¿ Do you find getting your ideas across effectively in meetings difficult? Persuasion is a skill - part psychology, part human relationships, part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking. ¿ 5 Reasons why you have to buy this book... ¿ 5. Teaches strategies to significantly increase your persuasiveness. 4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others. 3. Explores useful theories that have been applied by successful leaders. ¿ 2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximizing support. ¿ 1. This book will significantly improve your chances of success both professionally and personally.