Attract Interest, Then Nail the Sale

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 10 other books.

"In almost 20 years as a business and marketing columnist, I've yet to
encounter anyone with more know-how of what it really takes to transform
strangers into prospects, customers and brand loyalists. Marcia Yudkin's
M.O. is moxie delivered in bite-sized bits and in terms everyone can
understand - and put to immediate use. One handy book with Marcia's years of
wisdom is well worth the investment."

- Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business
Administration 2001 Small Business Journalist of the Year

"Marketing insights come fast and furious in Persuading People to
Buy. If you want to peek inside the minds of buyers, motivate them to buy
what you offer, and think of new ways to tempt them, this is the book for
you."

- Mike Schultz, President of RAIN Group, Co-Author of Professional
Services Marketing