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Primer of Public Relations Research

Stacks, Don W.

Primer of Public Relations Research

Revised to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents guidelines for using a variety of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings to clients. Features review questions and practice problems.

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ISBN 9781462522705
Sprache eng
Cover Fester Einband
Verlag Taylor and Francis
Jahr 20161207

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