Understanding how consumers perceive colour, how colour can be measured and managed to match consumer expectations is both critical and complex. Written by one of the foremost authorities in the field, this major two-volume work addresses the key topics required to understand the issues and manage colour effectively. The first volume addresses how objects appear to viewers and how they perceive colour. It also reviews the major types of instrumentation used to measure colour. This book will be a valuable reference for a range of readers including designers, colour technologists, colour quality inspectors, product developers and anyone who uses colour in their work.