This fully updated second edition has been revised to include recent developments in the industry and ends with a brand new case study that illustrates and reinforces what has been learnt. There is also a new chapter on yield management. The book includes a wide range of student activities and review questions as well as a glossary. BTEC, HCIMA and undergraduate hospitality management students will find this an indispensable text.
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ISBN | 9781844800902 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Cengage Learning EMEA |
Jahr | 20011127 |
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