This is an open access book.University of Economics Ho Chi Minh City, Hanoi University of Science and Technology - School of Economics and Management, University of Economics and Business - Vietnam National University, Hanoi, National Economics University - Faculty of Business and Management, The University of Danang - University of Economics, Vietnam National University - International School, Foreign Trade University, University of Hertfordshire (UK), AVSE Global (France) and PPM School of Management (Indonesia) will organize The 10th International Conference on Emerging Challenges: Strategic Adaptation in the World of Uncertainties (SAWU) in Ho Chi Minh City, Vietnam (online sessions available for international participants) on November 4-5, 2022. We would like to invite you to be a part of the ICECH2022 and submit your research papers for presentation consideration.The aim of ICECH2022 is to provide a forum for academics and professionals to share research findings, experiences and knowledge for adaptation and business strategy in a post-Covid as well as various uncertainties and complexities in the world in the Asia-Pacific region. We welcome the submissions in Economics, Business, Innovation Management, and Business Law.Authors of accepted papers will be invited to present their work at the Conference. In addition, authors of best papers will also be invited to submit their papers to a special issue or a regular issue for publication consideration in selected journals. These papers will also be under an official double-blind peer-reviewed process by the journal.