Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.
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ISBN | 9789389347500 |
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Sprache | |
Cover | Kartonierter Einband (Kt) |
Verlag | PHI Learning |
Jahr | 20210228 |
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