This is a study of the government publicity activities in Britain between the wars. Mariel Grant explores a variety of different issues and campaigns, including the Post Office's attempts to make the public `telephone conscious', the Ministry of Health's sexual education efforts, and the protracted multi-departmental `Drink More Milk' campaign. The book offers valuable insights into the nature of propaganda and its management, and contributes to our understanding of
the changing role of the state in modern Britain.