This work combines the approach of a trade book with the fundamental principles and theories of public relations to provide readers with the essential techniques needed to write with understanding and purpose. It guides readers through a progression of PR writing and explores this form of writing's legal and ethical obligations.
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ISBN | 9781285074733 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Cengage Learning, Inc |
Jahr | 2013 |
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