Markets have been transformed by an ever-increasing amount of disruptive technologies and disruptor companies. Once successful business models designed to function in a different time now struggle as the mainstream changes. Radical Business Model Transformation provides the guide for leaders of organizations looking to turn downward trends into upward momentum and gain the competitive edge on the competition.Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies with a global emphasis include organizations which have boldly transformed, including SAP, SoftBank, AirBus, DBS Bank and Kodak, as examples for change. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.