Advance reading copies available to reviewers and stores. Media mailing of advance reading copies to a wide range of book reviewers at national and local media, including trade journals, newspapers, magazines, websites, blogs, and French‐American foundations and organisations. Social media campaign ‐ online giveaways, competition and e‐mail campaign Promotion through: www.gallicbooks.com Twitter and Facebook promotion to include contests and giveaway. Co‐op available.