The book explores through case studies the registration and use of Geographical Indications in the realm of trade in crafts and textiles sector. The book highlights the necessity of involving stakeholders along the value chain to institutionalize reputation of the products as specific to the geographic region and thereby quality adherence. The book underscores the importance of collective organizations in this institutionalizing process to better livelihoods ofartisans as well as to address consumers' demand for quality.