#1 WALL STREET JOURNAL BESTSELLER The 21st Annual American Business Awards(R) 2023 Best Business Book of The Year Silver Stevie Winner The Journey to Organizational Transformation ​Given the rate of change that we have experienced and will continue to see in the world, it's a challenge trying to stay on top of everything. Organizations must consider revising and possibly scrapping decades-old habits, processes, and their very ways of thinking and operating. In so doing, organizations can literally reinvent themselves. Transformation requires much more than simply obtaining the latest technology, plugging it in, and sitting back to watch reinvention take place. From top to bottom, organizations will be compelled to change entire mindsets, attitudes, and assumptions about how they operate, how they can grow, and even the very reason for their existence. This book introduces readers to ideas, concepts, and a comprehensive framework (LIFTS) that they can use to better position themselves and their organizations to reap the greatest number of benefits that business and digital transformation can afford. It's a journey rich with promise that explains complex concepts in an understandable common language. The book is divided into three distinct sections. The First section, "Why? The Case for Business Transformation in a Hyper-Digital Era, " makes the argument for organizational reinvention--from the changing nature of consumers to shifting workforce priorities to the necessity for greater organizational security. The second section, "Transformation via Digitalization--Necessary Steps, " examines actions necessary to prepare for transformation, including overcoming significant obstacles, recognizing the essential value of leadership, and forecasting what your organization is likely to become in the future. The final section, "What to Do: Navigating with LIFTS, " offers a comprehensive discussion of a five-step process geared to guiding your company through its transformation. Using the acronym LIFTS -- learn, investigate, formulate, take off, and study--you'll learn what goes into a successful transformative effort, including elements that, if overlooked, can sink otherwise solid planning. REINVENT is the result of the author's personal and professional journey -- one that is made possible by three decades of work with colleagues, customers, partners, academics, and industry experts from around the globe.