Since the 1980s there has been much speculation about the demise of public service television, initially because of the advent of cable and satellite television and the variety of entertainment channels they offer. While the proliferation of global niche media might seem to accelerate the demise of public television, in reality, public broadcasters are undergoing a reinvention. "Reinventing Public Service Television for the Digital Future" draws on fifty interviews with media industry and academic specialists from four countries to discuss on how public service broadcasting institutions are responding to the changes in digital media. This seminal work offers superior insights into the constraints and possibilities of the public service system and its prospects for survival in the age of on-demand media.