This book serves as a valuable source of inspiration on how to redesign a logo of a brand. Showcasing a vast, international array of current trade marks - ranging from those of small, design-led businesses to global brands - the book offers design consultancies and professional graphic creatives a ready resource to draw upon in the research phase of identity projects and redefining a brand in the marketplace. This practical reference shows the careful creative process involved in the redesign of a logo - the variation and evolution of a trademark through changing the colour, font, type shape, line, character, construction, dimension etc. Presenting an outstanding collection of over 500 examples of re-modelled logos from varying industries and sectors, public and private.