Examining one of the core themes of media and cultural studies, Representation introduces students to a range of methodologies for analysing media texts.Featuring a range of current examples and written in a lively style, Jenny Kidd explores a number of the key questions that surround existing and contemporary debates about representation such as: How do texts try and position audiences in relation to meaning? Whose eyes are we encouraged to see through? Who `owns¿ and manages representations? Are the `tools¿ on currently on offer adequate?This book synthesises and updates students understanding of representation - and the tools for its analysis - for use in the new mediascape.