The study was undertaken in the Madurai district of Tamil Nadu. The sample size consisted of 210 rural youth. The respondents were interviewed personally by a well-structured interview schedule. Percentage analysis, cumulative frequency, correlation, multiple regression, and path analysis were used to analyze the collected data. The analysis of profile characteristics of rural youth revealed that more than two third (62.86 percent) of youth respondents were in the age group of 24-35 and educated up to higher secondary and more (75.72 %). Most of the respondents (87.15 percent) possessed less than 5 years of experience and almost cent percent (99.53 percent) of the respondents were found distributed between low and moderate levels of achievement motivation. An ample majority of respondents (97.62 per cent) had the ability to lead others and two third of them (67.61 per cent) had the sense to manage their time well enough.