CELEBRITY AUTHOR: Lennon is well-known both as an actor and screenwriter. He¿s been on every major talk show and has nearly 350, 000 Twitter followers.THE LUCK OF THE IRISH: Lennon draws from Irish myths and has created a world as magical as those of Artemis Fowl or The Land of Stories.BUILDING BUZZ: Book 1 was an instant New York Times bestseller, and the first two books got great buzz from booksellers, librarians, media, and fans. The excitement will continue for book 3.CROSS PROMOTION: The paperback of book 2 will publish ahead of book 3 and include a teaser chapter.