Sales Development & Category Management Practices For Enhancing Business Performance"Sales Analytics Mission: "To provide insightful and fact based analysis to uncover business development opportunities and combat potential weaknesses. To give the supplier/distributor better management of their business"-Practical guidelines and solutions for sales analysis & sales management- A great reference guide for brand and category management practices- This is a comprehensive analytics book, yet simply explained- A teaching tool for sales analysis, which re-freshes vital skills and mind-sets-A step-by-step manual to evaluate sales trends, pricing, promotion, distribution, merchandising, and consumer dynamics-From the basics to digging deep into data, this book covers a lot of territory