Stacey Hall destroys the myth that salespeople must get out of their comfort zone to make a stellar sale by sharing a simple formula for a personalized approach to building collaboration and connection.As a salesperson, do you ever feel like you "sell out" on yourself and the products you represent because you are thrust far out of your comfort zone? Do uncomfortable risks produce anxiety for you and affect your self-esteem and confidence? Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Stacey Hall's alignment marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone so they can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way. Selling from Your Comfort Zone shifts away from "pushy" and "spammy" sales tactics and facilitates the gradual growth of your comfort zone by helping you find alignment with your calling, personality traits, and core values.Reading group discussion guide available in book.