Is Your Selling Missing the Mark? Every year life insurance salespeople meet with thousands of interested prospects. But many of those meetings end in failure. The sale is lost, and neither party returns home satisfied. For salespeople, the problems are manifold and the path unclear. Enter Selling Solutions. In five simple sections, you will discover principles, processes, and practices for successful sales. You will learn how to: Be a solution provider (not a policy peddler) Identify and conquer your best markets Handle "china eggs" Sell life insurance at Starbucks Use software to gain an advantage So take this book, grab some coffee, and get to reading. Soon you will know the solutions for selling success.