The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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ISBN | 9781349366491 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Palgrave Macmillan UK |
Jahr | 20090521 |
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