This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
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ISBN | 9781032749655 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor and Francis |
Jahr | 20240607 |
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