reputation and shareholder value. He supports his contentions by using examples from well publicised and high profile corporate events alongside personal insights and experiences from his interesting and varied career. The book offers food for thought for shareholders, both large and small, and for the managers who perpetrate the seven deadly sins.

Emeritus Professor Henry Ellington summarised 'Seven Deadly Sins' as "excellent, well-written, extremely informative and helpful and (at times) highly amusing". In his Foreword Professor Ellington goes on to state that, "Ian Campbell has written a book that may well become one of the classics of management education, a book that should be studied and used in all good business schools".