About developing implementable strategies for shipping firms. This book takes a close look at the challenge of driving one's strategy towards niches, with a spotlight on how to find a viable business opportunity and develop a defendable strength there.
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ISBN | 9780080446110 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Elsevier Science Ltd |
Jahr | 20050401 |
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