Nowadays people value not only the quality of what they buy, but also the pleasure and the comfort they feel when buying. So the store should offer its customers not only the ease of shopping, but also an enjoyable shopping experience. The book is a collection of 44 selected projects, categorised into five sections according to their functions: Household Products, Clothing and Accessories, Living Products, Electronic Products and Toys. With brief texts and exquisite pictures, the book explains the essence of store design and provides the readers with fresh inspirations.