This book's vision is that fashion and luxury brands should "craft" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.
Lieferbar
ISBN | 9788885486591 |
---|---|
Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Bocconi Univ Pr |
Jahr | 20181001 |
Dieser Artikel hat noch keine Bewertungen.