From reviews for the bestselling Danishedition: ..". dashing and idiomatic language that is apleasure to read." -- Berlingske Tidende..". anappetizer and eye opener... Hoffmeyer is a modernistic pioneer in the wide openspaces of the natural sciences... " -- Politiken..".extremely well written and interesting manifesto for a bioanthropology... " --Inf."It should be read by anyone who likes to be wiser andat the same time to be challenged in his habitual conception of the relationsbetween culture and nature." -- Weekend AvisenOn this tourof the universe of signs, Jesper Hoffmeyer travels back to the Big Bang, visits thetiniest places deep within cells, and ends his journey with us -- complex organismscapable of speech and reason. What propels this journey is Hoffmeyer's attempt todiscover how nature could come to mean something to someone -- by telling the storyof how cells, tissue, organs, plants, animals, even entire ecosystems communicate bysigns and signals.