Our business society had developed long time from farming period to manufacturing period, then to service industry period, till to nowadays technology service and manufacturing period. It brings this question: Can technology or human behavior may influence economic development? How social change may influence consumer behavior change?
In my this book, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products in preference.