Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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ISBN | 9781071851647 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | SAGE Publications Inc |
Jahr | 20230616 |
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