The Micro MBA Key FeaturesComplete this book to earn an exclusive certificate in Digital Campaign Design and Social Media Marketing Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide Included Free Resume templates 45 Digitally Interactive Chapters 20+ Case Studies 160+ Chapter-wise Interview Questions Become Job ready in 4-weeks ! DescriptionBefore you invest your time in this book, you should find the answers to the following questions, How can this book help you get a job? Why not study online? Why this book?Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, you ll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebook, Twitter, Hootsuite and HubSpot certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. What Will You LearnBook has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience.Who This Book Is ForYou could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.Table of ContentsSocial Media Marketing for Each Step of the Digital Customer s Life CycleThe Digital Customer Life CyclePhases and Stages of the Customer Experience FunnelDigital Ads (Part 1)Programmatic and Real Time Digital Ad Buying (How Digital Ads Work)Programmatic Bidding for ADS on FacebookSetting up A Facebook & Instagram Ad CampaignFacebook Ad TypesCreating Facebook Ad s Creative and CopyAd Reporting and OptimizationSegmentationConvectional SegmentationSegmenting Audience with FacebookRemarketing with Facebook s Custom AudienceDigital Behavioral Segmentation Using Custom AudienceCreating Buyer PersonasDigital Value and Marketing MessageUnique Digital Value PropositionPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing MessageDesigning a Unique Digital Value PropositionDigital Media and EngagementPaid, Earned, and Owned MediaSocial Media EngagementContent Marketing for Social Engagement and Story TellingContent MarketingUser-Generated ContentTransmedia StorytellingRead more